Experience
Merkle Inc. - Promotions & Loyalty (Formerly HelloWorld Inc/ePrize LLC), Southfield, MI
Group Creative Director
Oversee and lead a team of designers and copywriters. Work closely with sales and strategy to ideate, create and pitch concepts, quote hours, and execute digital campaigns/programs for Starbucks, Albertsons, Mondelez, and previously, the Coca-Cola brand which included customer partners (i.e. McDonald’s, Burger King, Speedway, etc.). Design within AEM platforms as well as Merkle’s custom TB2 and Loyalty platform. Collaborate within the Merkle/Dentsu network and our clients to support other agency campaigns spread across, print, digital, social, voice, and email. (Oct 2021 – Present)
Associate Creaitve Director
Lead the design for engagement websites, client promotions, and mobile app development. Created wireframes and UX documents for clients and development teams to better understand design flow and functionality. Attended brainstorms and client meetings to create concepts and roadmap ideas. Traveled to client headquarters for meetings and pitches. Clients Include Coca-Cola, Arizona State University, McDonald’s, Universal Studios, Mondelez, Bon-ton, Belk, Microsoft, Fossil, Johnson & Johnson, Consumers Energy, Ford, Nissan and GM. (Aug 2019 - Oct 2021)
Designer (Entry level - Art Director)
Worked with creative directors and art directors to design and maintain engagement sites such as sweepstakes, instant win programs, and rewards programs that can be run over desktop, tablet, and mobile devices. (Feb 2011 - Aug 2019)
Ellen Leone Design, Freelance
Graphic Designer
Traditional print design for local companies, weddings, showers, and more. Work with printing companies, and paper suppliers. Collaborate with local artists for custom illustrations. (2010- Present)
March of Dimes, Southfield, Mi
Communications/Graphic Design Volunteer
Designed flyers, newsletters and related materials pertaining to March for Babies. (Jan. 2011 – July 2013)
Education
Saginaw Valley State University
Bachelors of Arts in Graphic Design, Minor in Communications (Graduated, Aug. 2010)
Saginaw Valley State Sims Competition Coordinator & Graphic Designer (2010), Cardinal Sins Art Publication (2010), Dean’s List Recognition (2009/2010)
Awards
Effie Gold Award Winner "Play with OREO” for OREO in the category of Multi-Retailer Program, Mondelez International (2015)
W3 Silver Award Winner - Universal Studios: Back Stage with the Bellas (2015)
Programs & Training
Adobe Creative Suite, Microsoft Word, Excel, PowerPoint, Agency Agile Process, DiSC Certification, FOL Training, TeamWorks training
Contact
Email: EllenLeone88@gmail.com