*W3 Silver Award Winner*
The objective of this responsive site was to increase awareness for the film Pitch Perfect 2, as well as drive sales for the Pitch Perfect DVD, BluRay, and items from the partner client, Target.
The first course of action was pitching our idea. Using sketches done by our studio team and wireframes created by our UX designer, we were able to land the job. After a 4 month build and over 100 hours of creative time, we launched the initial site on May 3rd, 2015.
The success of this promotion, not only with users but internally as well, was due to a dedicated build team and an incredible amount of collaboration.
The hub showcases a number of activities such as personality tests, games, quizzes, and more. Users can come back daily to rack up more sweepstakes entries and interact with the site. As the lead designer on this website I am incredibly proud to showcase all of the hard work that was put into it.